Personally Identifiable Information Acquisition (analogue)

The only kōan that was part of a gallery exhibition. Description from the catalog:

Personally identifiable information (PII) is any information that can identify you as an individual person: for example your Social Security number ( . . . or a fingerprint!). Often, gender, date of birth, and zip code are enough to identify a unique individual. We willingly submit bits of PII to companies every day: demographics, tastes, preferences, comments, histories, purchases, google searches, etc. Companies store this information on physical hard drives and use it to target you and affect your online experience. This leads to all sorts of problems, from privacy issues to the phenomenon of the “filter bubble.” Personally Identifiable Information Acquisition (analogue) is a playful reminder of these consequences, and the choices we face in a technologically mediated life. Have fun playing with the hard drives, or avoid leaving your trace.

ALSO: Learn about computers and master them. Be afraid of policies, not technologies.